绍兴文理学院外国语学院，浙江绍兴，312000；
摘要：本研究从语用学与名人话语出发，探讨玛丽亚·凯莉标志性的回答“I don't know her”作为形象建构策略的演化历程。通过对凯莉在媒体访谈与脱口秀节目的案例研究，分析了其语用策略所经历的防御性否定、主动性攻击、符号化表演三个阶段，揭示该语言策略如何超越个人争议，融入“暗讽文化”，展示其天后形象。本研究揭示了名人话语通过颠覆传统语用原则而达成形象构建作用，并提出“天后语用学”理论框架。
关键词：语用策略；名人话语；形象建构；暗讽文化；玛丽亚·凯莉
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